Khaled Al Safadi

Sambros Intl

In the vibrant tapestry of Sambros International’s history, the journey unfolds as a testament to innovation, dedication, and unwavering commitment. Commencing its narrative in 2002 as ESCC (Emar-E-Sarey Construction Company), the transformative rebranding into Sambros International in 2009 marked a significant milestone. The name “Sambros” itself speaks to unity, embodying the core concept of strength and synergy symbolized by the letter “S.” While rooted in construction and material supply services, the company’s horizons expanded into the UAE’s thriving market. Situated in the Silicon Oasis Free Zone in Dubai, Sambros International extended its reach into the fuel industry, becoming a prime supplier to transportation and construction companies. This storied journey has been adorned with notable and iconic projects, each a testament to the company’s unwavering commitment to delivering high-quality products and services to its valued clients.




The design process for Sambros International’s branding was a dynamic and collaborative endeavor, much like the essence of the company itself. It commenced with a profound exploration of the company’s history, values, and vision. Understanding the core commitment to excellence, community engagement, and the concept of unity, the design team sought to encapsulate these principles visually. The logo, a powerful symbol of unity and forward momentum, artfully incorporates the letter “S,” representing strength and synergy. The color palette, consisting of vibrant blue and energetic orange, was meticulously chosen to evoke innovation, professionalism, and creativity, reflecting Sambros International’s dedication to excellence and its forward-thinking approach. The design journey culminated in the creation of a brand identity that harmoniously blends the company’s rich heritage with its future potential, setting the stage for an exciting new chapter in its dynamic history.